To expand their ongoing Made for Samsung partnership, VSCO asked Nelson Cash to create a mobile phone theme as a perk to VSCO creators. Considered color choices and simplified UI elements were extended from the VSCO brand aesthetic into the phone interface. Inspired by VSCO’s iconography, we created an expanded set of app and weather icons that merged playfulness with utility. We further refined our icons by using a 24x24 grid to construct the geometric and modular shapes.

The phone experience was intended to be a safe space for creatives to thrive, bringing the familiarity of the in-app VSCO experience to the Samsung phone theme.

Out of this we developed an experience that would resonate for VSCO’s existing community, raising brand awareness and reaching new audiences globally.


Senior Designer

Shawn Petersen, Erin McCarthy, Nick Quebbeman